Andrew Henderson Commercial Director

areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Commercial Relationship
  • Growth strategy
  • M&A transaction support
  • MA

Andrew Henderson’s extensive commercial experience of over 20 years brings significant value to Portdex as a board member. His expertise in financial markets, technology, and business strategy will undoubtedly contribute to Portdex’s growth and success in the digital asset and blockchain space.


Andrew has over 20 years of experience in smart card payments and infrastrcuture.

As Commercial lead, Andrew has driven the overall commercial success of the organizations. He was responsible for developing and implementing strategies that generate revenue, expand market share, and enhance brand reputation. 

Strategic Planning and Development: As a commercial director, he oversaw the development and implementation of long-term commercial strategies that aligned with the organization’s overall business goals. He analyzed market trends, identified growth opportunities, and assessed competitive landscapes to craft effective strategies that position the organization for success.

Sales and Marketing Leadership: He led and managed sales and marketing teams, ensuring they effectively executed the organization’s sales and marketing strategies. He achieved sales targets, developed marketing campaigns, and monitored performance to drive revenue growth and brand awareness.

Channel Management and Partnerships: He established and maintained relationships with key partners and distribution channels to expand the organization’s reach and market presence. He negotiated contracts, managed partnerships, and ensured channel partners aligned with the organization’s strategies.